Some unions are getting better at the PR side of the equation. If you’re not familiar with John Nemos’s work for the MNA you need to check him out.
Originally posted on The Same Rowdy Crowd:
On the abortion issue, one group of advocates says “Right to Life,” the other side says “Pro-Choice” and the news media usually opts for the more neutral term, calling it a debate over “abortion rights,” or describing the protagonists as being “anti-abortion” and “pro-abortion rights.” Fair enough. On that issue, reporters have done a pretty good job of striking a balance on the language they use.
But on the top labor issue of the day, one side says “Right to Work,” the other side says “Right to Work for Less” or “union busting.” The media goes with “Right to Work.”
Pioneer Press headline: “Republicans set stage for right to work fight in Minnesota”
Star Tribune headline: “State Republicans launch right-to-work amendment”
MPR headline: “One on One: The Right to Work Amendment”
In other words, the news media is framing the issue exactly how pro-amendment spin savants want it framed.
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